Despite a relative slower growth projection for the industry at large, PwC's Outlook forecasts U. Despite continued widespread industry disruption and intense competition for consumer attention, growth opportunities abound for companies to capitalize on the new media environment, says PwC.
Global entertainment & media outlook 2017-2021
This global multi-speed media landscape has created unprecedented challenges for companies in the battle for customers and value," said Deborah Bothun , PwC's Global and U. Key U.
However, broadcast TV advertising has responded fairly robustly to digital disruption and is expected to remain healthy with a projected 2.
Mobile advertising continues to be one of the big growth stories, making up PwC expects the planned rollout of 5G networks will further accelerate the shift towards mobile consumption of video. These mobile behaviors are challenging the traditional value of attention and the ability to monetize advertising dollars.
There's no one perfect metric to inform advertisers of the value they get when you consider the shifting consumer behaviors," said PwC's Bothun. The continued growth of video on demand VOD and over-the-top OTT services is putting pressure on the "theatrical window" period traditionally enjoyed by cinemas.
Internet users are increasing the time they spend with digital media — especially rich media such as video, which is expected to rise to Considerable investments are being made to improve infrastructure speed and quality to enable both the traditional use of Internet access as well as streaming online television, videos, video games, and other media consumption. Despite the high price, the quality of the experience on virtual reality devices for games, interactive entertainment and VR video is expected to draw more consumers into trying them, setting the stage for the real sales drive in and In contrast, VR on mobile devices will likely go mainstream in with cheap headsets that can be slotted into a phone.
Newspaper publishing is expected to decline at a In a world where social networks are Internet on-ramps for many consumers, publishers are recognizing they are no longer destinations, but suppliers of content. Further industry consolidation can be expected as publishers search for efficiencies to create new consumer touchpoints and respond to digital competition.
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Live experiences remain a key differentiator in a digital world. With consumers now having an astonishing array of choice delivered to their hands via the content available on a smartphone, an increasing premium is placed upon the live experience, including the rapid growth of eSports tournaments.
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