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- “द मिल्कमैन ऑफ़ इंडिया” जिन्होंने बनाया सबसे बड़ा ब्रांड – Success Story of Amul In Hindi
- The utterly butterly delicious story of Amul
- “द मिल्कमैन ऑफ़ इंडिया” जिन्होंने बनाया सबसे बड़ा ब्रांड –...
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- The White Revolution. The Story of Amul - Dr. Varghese Kurien
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Amul Baby Growth Plan. Product Detailer. History Leadership Dr. His income was derived almost entirely from seasonal crops.
Many poor farmers faced starvation during off-seasons. Their income from milch buffaloes was undependable.
The milk marketing system was controlled by contractors and middlemen. As milk is perishable, farmers were compelled to sell their milk for whatever they were offered.
Often they had to sell cream and ghee at a throwaway price. They were in general illiterate. But they could see that the system under which contractors could buy their produce at a low price and arrange to sell it at huge profits was just not fair. Milk had to be transported kilometers, from Anand to Bombay.
This could be done only if milk was pasteurized in Anand. After preliminary trials, the Government of Bombay entered into an agreement with Polsons Limited to supply milk from Anand to Bombay on a regular basis.
The arrangement was highly satisfactory to all concerned — except the farmers. The Government found it profitable; Polsons kept a good margin. Milk contractors took the biggest cut. No one had taken the trouble to fix the price of milk to be paid to the producers.
They were still at the mercy of milk contractors. They had to sell their milk at a price the contractors fixed.
The discontent of the farmers grew. This co-operative should have its own pasteurization plant. His advice was that the farmers should demand permission to set up such a co-operative. If their demand was rejected, they should refuse to sell their milk to middlemen.
“द मिल्कमैन ऑफ़ इंडिया” जिन्होंने बनाया सबसे बड़ा ब्रांड – Success Story of Amul In Hindi
Sardar Patel pointed out that in undertaking such a strike there should be some losses to the farmers as they would not be able to sell their milk for some time. If they were prepared to put up with the loss, he was prepared to lead them. Sardar then sent his trusted deputy, Mr. Morarjibhai Desai, to Kaira District to organize milk co-operative — and a milk strike if necessary. Desai held a meeting in Samarkha village on January 4, All the milk societies would federate into a Union which would own milk processing facilities.
The utterly butterly delicious story of Amul
The Government should undertake to buy milk from the Union. The Government turned down the demand. It lasted 15 days. Not a drop of milk was sold to the milk merchants.
“द मिल्कमैन ऑफ़ इंडिया” जिन्होंने बनाया सबसे बड़ा ब्रांड –...
It was formally registered on December 14, Its objective was to provide proper marketing facilities for the milk producers of the district.
The Union began pasteurizing milk in June , for the Bombay Milk Scheme — just a handful of farmers in two village co-operative societies producing about liters a day. An assured market proved a great incentive to the milk producers in the district. By the end of , farmers had joined village societies, and the quantity of milk handled by the Union had increased to liters a day.
In the early stages, rapid growth brought in its wake serious problems.
Their solution provided the stimulus for further growth. For example, as the co-operative movement spread in the district, it was found that the Bombay Milk Scheme could not absorb the extra milk collected by the Union in winter, when buffaloes yielded an average of 2.
Thus by , the farmer-members had no regular market for the extra milk produced in winter. They were again forced to sell a large surplus at low rate to middlemen. The only remedy was to set up a plant to process the extra milk into products like butter and milk powder.
The logic of this step was readily accepted by the Government of Bombay and the Government of India, except for a few doubting Thomases. Technical aid was provided by F.
The White Revolution. The Story of Amul - Dr. Varghese Kurien
Its foundation stone was laid by the then President of India the late Dr. Rajendra Prasad on November 15, The project was completed by October 31, , on which day the late Pandit Jawaharlal Nehru, the then Prime Minister of India, declared it open.
The new dairy provided a further fillip to the co-operative movement among milk producers.
The union was thus enabled to organize more village co-operative societies and to handle more and more milk each year. This event also brought a breakthrough in dairy technology as the products were made processing buffalo milk for the first time in the world.
In the subsequent years Amul made cheese and baby food on a large commercial scale again processing buffalo milk creating a history in the world. The Operation Flood programme, even today, stands to be the largest dairy development programme ever drawn in the world.
Verghese Kurien. Verghese Kurien Tribhuvandas Patel.
Sardar Patel reiterated his advice that they should market their milk through a co-operative society of their own.