Davenport , author of the best-selling Process Innovation: Reenigineering Work Through Information Technology, combines real-world business experience with an academic's understanding of the principles that underlie effective business management. You're currently accessing eBooks.
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According to virtually every business writer, we are in the midst of a new "information age," one that will revolutionize how workers work, how companies compete, perhaps even how thinkers think. And it is certainly true that Information Technology has become a giant industry.
Over the last decade, IT spending in the U. And yet, by almost all accounts, IT hasn't worked all that well.
Why is it that so many of the companies that have invested in these costly new technologies never saw the returns they had hoped for? In Information Ecology , Thomas Davenport proposes a revolutionary new way to look at information management, one that takes into account the total information environment within an organization.
Arguing that the information that comes from computer systems may be considerably less valuable to managers than information that flows in from a variety of other sources, the author describes an approach that encompasses the company's entire information environment, the management of which he calls information ecology.
Only when organizations are able to combine and integrate these diverse sources of information, and to take them to a higher level where information becomes knowledge, will they realize the full power of their information ecology. Thus, the author puts people, not technology, at the center of the information world.
Information and knowledge are human creations, he points out, and we will never excel at managing them until we give people a primary role. Citing examples drawn from his own extensive research and consulting including such major firms as A.
He discusses the importance of developing an overall strategy for information use; explores the infighting, jealousy over resources, and political battles that can frustrate information sharing; underscores the importance of looking at how people really use information how they search for it, modify it, share it, hoard it, and even ignore it and the kinds of information they want; describes the ideal information staff, who not only store and retrive information, but also prune, provide context, enhance style, and choose the right presentation medium in an age of work overload, vital information must be presented compellingly so the appropriate people recognize and use it ; examines how information management should be done on a day to day basis; and presents several alternatives to the machine engineering approach to structuring and modeling information.
Davenport makes explicit what many managers already know in their gut: that useful information flow depends on people, not equipment. In Information Ecology he paves the way for all managers to build a more competitive, creative, practical information environment for their companies. More Business.